This Privacy Statement explains how favouret.com (collectively,"Favouret ,""we,""us,"or"our")collect,use,share and process your information.
Collection and Use of Personal Data
Personal data is information that can be used to directly or indirectly identify you.Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you.Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us,whether in combination with other information or otherwise,to identify you.
Here is a description of the types of personal data we may collect and how we may use it:
A. Personally Identifiable Information. The types of personally identifiable information we collect (directly from you or from third party sources) and our privacy practices depend on the nature of the relationship you have with Allbirds and the requirements of applicable law. Below is more information on the ways we collect personal information and how we use it.
B. Types of personal information. Favouret collects personal information from its current, prospective, and former customers, visitors, and guests (collectively “Individuals”) through the following channels:
. Data you provide: We collect the personal data you provide when you use our products and services or otherwise interact with us,such as when you create an account, Contact Us ,participate in an online survey,use our online help or online chat tool.
. Data about payments: If you make a purchase,we collect personal data in connection with the purchase.This data includes your payment data,such as your credit or debit card number and other card information,and other account and authentication information,as well as billing,shipping,and contact details.
. Information from Third Parties: We may receive information about you from other sources, including through third party services and organizations (e.g., Experian), to supplement information provided by you. This supplemental information allows us to enhance our ability to provide you with information about our business, products and Services.
. Automated Data: We may collect certain information automatically through our Services and/or other methods of technical analysis, such as your IP address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, geo location information, hardware type, operating system, Internet service provider, pages that you visit before and after using the Services, in-store activity through (e.g., through closed circuit TVs for security monitoring or geofencing to identify traffic), the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the Services, and other actions taken through use of the Services (such as preferences).
Please note that if you visit one of our stores, we may collect personal data from you and such data may be linked to information we also collect online or through email and other marketing campaigns.
How We Use Your Personal Data
Generally speaking,we use personal data to provide,improve,and develop our products and services,to communicate with you,to offer you targeted advertisements and services,and to protect us and our customers.
favouret.com, processes and determines how to process your personal data as data controller for the following purposes:
. Provide Products, Services, or Information Requested.
Allbirds may use information about you to fulfill requests for
products, Services or information, including to:
. Respond to questions, comments, and other requests; b. Provide access to certain features of the Services; c. Personalize product recommendations; d. Communicate with you about logistical matters, including product deliveries and shipping; e. Conduct internal research and development; f. Review and respond to requests for customer support; g. Allow you to register for online profiles.
. Administrative Purposes. Favouret may use personal
information for administrative purposes, including to:
a. Measure interest in our products and Services; b. Develop new products and Services; c. Ensure quality control; d. Send emails or text messages to the email address or telephone number you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, delivery updates, or system maintenance; e. Process payment(s) for products or services purchased; f. Process applications and transactions; g. Prevent potentially prohibited or illegal activities; h. Maintain and administer our Services; and i. Enforce our Terms of Service
. Marketing. Favouret may use personal information to provide
you with marketing materials that may be of interest,
a. To notify you about offers, products and Services that may be of interest or about which you have previously expressed an interest (e.g., back-in-stock notifications); b. For other purposes disclosed at the time that you provide personal information; or c. Otherwise with your consent. You may contact us at any time to opt-out of the use of your personal informationfor marketing purposes.
. Research and Development. Favouret may use personal information alone or in the aggregate with information obtained from other sources, in order to help us improve our existing products and Services or develop new products and Services.
From time to time, Favouret may perform research (online and offline) via surveys. We may engage third party service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve Individuals by learning more about their needs and the quality of the products and services we provide. The survey responses may be utilized to determine the effectiveness of our Services, various types of communications, advertising campaigns and/or promotional activities. If you participate in a survey, the information given will be used along with that of other study participants.
. Direct Mail, Email and Outbound Telemarketing. Individuals who provide us with personal information, or whose personal information we obtain from third parties, may, as permitted by law, receive periodic emails, newsletters, mailings, text messages or phone calls from us with information on our or our business partners’ products and services or upcoming special offers/events that we believe may be of interest.
Cookies, Pixels, and Similar Technologies
Our uses of such Technologies fall into the following general categories:
. Operational. We may use Technologies that are necessary to the operation of our Services. This includes Technologies that allow you access to our websites, Services, applications, and tools; that are required to identify irregular site behavior, prevent fraudulent activity and improve security; or that allow you to make use of functions such as shopping carts, saved search or similar functions.
. Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how our visitors use our Services, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, services or tools.
. Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into the Service or keeping track of your specified preferences, interests or past items viewed so that we may enhance the presentation of content.
. Advertising-Related. We may use first-party or third party cookies and web beacons to deliver content, including ads relevant to your interests, on our Services or on third party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement. We may also use third parties to serve targeted advertisements to people similar to our customer base (e.g., by uploading a hashed customer list to Facebook Custom Audiences) or incorporating a pixel from the third-party on our Site. Even if you have disabled certain cookies, advertisements may still be displayed to you through these third-party channels.
If you would like to opt-out of the Technologies we employ, you may do so by blocking, deleting or disabling them as your browser or device permits.
. Anonymous and Aggregated Information. Favouret may use personal information and other information about you to create anonymized and aggregated information, such as de-identified demographic or psychographic information, information about the computer or device from which you access the Services or other analyses we create. Anonymized and aggregated information is used for a variety of functions, including the measurement of visitors’ interest in and use of various portions or features of the Services. Anonymized or aggregated information is not personal information, and we may use such information in a number of ways, including research, internal analysis, analytics and any other legally permissible purposes. We may also share this information with third parties for our or their purposes in an anonymized or aggregated form that is designed to prevent anyone from identifying you.
. Other. Favouret may use personal information for which we have a legitimate interest, such as fraud protection or compliance with legal obligations, or any other purpose disclosed to you at the time you provide personal information or with your consent.
Our Services are not directed to children under the age of 16. In addition, you are not permitted to use our Services if you do not meet the minimum age requirement applicable to our Services in your jurisdiction. We do not knowingly collect personal information from children under the age of 16. If you learn that your child has provided us with personal information without your consent, you may alert us at email@example.com. If we learn that we have collected personal information of a child under the age of 16 (or under the age of 16 in certain jurisdictions, such as EU member countries) we will take steps to delete such information from our files as soon as possible and terminate the child’s account unless we receive verifiable parental consent.
California law requires us to disclose certain information related to our privacy practices, as set forth below.
A. WHAT PERSONAL INFORMATION WE COLLECT
The table below identifies the categories of personal information we have collected over the preceding 12-month period, as well as examples in each category. For more information about the personal information we collect, please see Section 2.
Examples of personal information in this Category
Name, email address, billing address, shipping address, phone
Internet protocol (IP) address, billing address, shipping
Internet or other electronic network activity information IP address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, geo-location information, hardware type, operating system, Internet service provider, pages that you visit before and after using the Services, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the Services, and other actions taken through use of the Services such as preferences
Financial, medical, or health information
Payment information, such as credit card number
Audio, electronic, visual, thermal, olfactory, or similar information
Recordings of customer support calls
Inferences drawn from any of the above information categories
Inferences about the type of products you prefer; demographic
and psychographic inferences
The sources of the personal information we collect above include personal information that you directly provide to us (through the Services), personal information we receive from third party partners (for example, certain marketing, research or survey partners), and personal information that we generate internally.
B. HOW WE USE PERSONAL INFORMATION
Please refer to the above
C. YOUR RIGHTS
As a resident of California, you have certain rights, such as:
a. Right to access personal information. You may be entitled to receive the specific pieces of your personal information we have collected in the 12 months preceding your request.
b. Right to data portability. You may be entitled to receive a copy of your electronic personal information in a readily usable format.
c. Right to know. You may be entitled to receive information regarding the categories of personal information we collected, the sources from which we collected personal information, the purposes for which we collected and shared personal information, the categories of personal information that we sold and the categories of third parties to whom the personal information was sold, and the categories of personal information that we disclosed for a business purpose in the 12 months preceding your request.
d. Right to deletion. You may be entitled to request that we delete the personal information that we have collected from you. We will use commercially reasonable efforts to honor your request, in compliance with applicable laws. Please note, however, that we may need to keep such information, such as for our legitimate business purposes or as required to comply with
e. Right to opt-out of certain sharing with third parties. You may be entitled to direct us to stop disclosing your personal information to third parties for monetary or other valuable consideration. What is covered as a “sale” under California law is not yet clear, but we currently do not “sell” your information as we understand it.
In addition to these rights, pursuant to California’s “Shine the Light” law, California residents who share personal information with us have the right to request and obtain from us once per year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you would like to exercise this right, please use the contact information listed in this section to contact us.
European Union (EU) and United Kingdom (UK) Privacy Rights
We comply with the European Union and United Kingdom General Data Protection Regulation (collectively “GDPR”). For GDPR purposes, favouret is a data “controller” for processing of information defined as personal data under applicable data protection law (“Personal Data”).
Legal Basis for Data Processing
necessary for the performance of a contract between us (for example, to provide you with products and services you request and to identify and authenticate you so you may use the web site);
necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement);
necessary for our legitimate interests (for example, to manage our relationship with you and to improve the web site and our services); and
based on consent by our customers (for example, to provide you with marketing information), which such consent may subsequently be withdrawn at any time by contacting us (using the contact instructions below), which shall not affect the lawfulness of processing based on consent before its withdrawal.
Data Subject Rights
The GDPR provides certain rights for EU and UK data subjects. You can access information about yourself and update or correct it. In some cases, you can also ask us to erase it, restrict or stop processing, or provide data in a “portable” form, if feasible. You may withdraw consent (“opt-out”) if you have previously consented to any particular use of your information, such as receiving emails or text messages. For all such requests, your request through our service email. You may also decline to share certain Personal Data with us, in which case we may not be able to provide some of the features and functionality of our web site.
We will make commercially reasonable efforts to provide you reasonable access to your Personal Data within 30 days of your access request. We provide this access so that you may review, make corrections, or request deletion of your Personal Data. If we cannot achieve your request within 30 days, we will inform you when we will be able to meet the request. If for some reason we cannot meet your request, we will provide an explanation as to why. At your request, we will provide your Personal Data to you or transmit it directly to another controller in a structured, commonly used and machine readable format under the right of data portability.
Third-Party Online Advertising
Retention of Information
favouret will keep the personal data that you provide to us for the period of time that your account is active. We only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purpose of satisfying any legal, accounting, or reporting obligations or to resolve disputes.
Inquiries and Complaints
Please first contact us as described below. Individuals located in the EU and UK have the right to make a complaint to your national data protection supervisory authority if you do not believe we have resolved your concern.
Transfer of Personal Data outside the EU
We may transfer your personal data outside the EU when necessary to provide the Site. We will only transfer your personal data outside the EU pursuant to applicable data protection laws, and will not make such a transfer unless: (i) we have signed EU Commission Standard Contractual Clauses with the recipient, (ii) the recipient is located in a country that has received an adequacy decision from the European Commission, (iii) where a derogation under GDPR Article 49 applies, or (iv) pursuant to another valid transfer mechanism.]
Links to Other Websites
Updating Your Personal Information
We prefer to keep your Personal Information accurate and up-to-date. To do this, we provide you with the opportunity to view, update or modify your Personal Information by logging in to your Account.
We take commercially reasonable steps to protect your Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Site may not be secure, and you should therefore take special care in deciding what information you send via e-mail.
Questions or Concerns
If you have additional questions or would like more information regarding our information collection, use of disclosure practices, please feel free to contact us at: firstname.lastname@example.org